Founder Story – Emily Carter

Emily Carter has always been inspired by the strength of women, not just the strength that shows, but the kind that lives quietly beneath the surface. The strength to build, to lead, to grow, to rebuild, to start again. The strength to carry both softness and power at the same time.

When Emily moved to New York, she was surrounded by women who embodied this energy every single day. Women who were bold, brilliant, determined, and unstoppable, each with her own story, her own challenges, her own victories. But what struck Emily most was something deeper:

women thrive when they lift each other up.

That belief became the heart of Emily Carter New York.

Emily didn’t just want to create a fashion brand, she wanted to create a space. A place where women feel seen, supported, celebrated, and connected. A community built on confidence, elegance, and the power of showing up as yourself.

Her designs reflect that purpose. Each piece is crafted to make women feel elevated the moment they put it on, strong, centered, and ready to take on the world. It’s luxury made to match your courage. Style that moves with you through every chapter, every challenge, every triumph.

Emily designs for the woman who leads with both resilience and grace. The woman who inspires others without even realizing it. The woman who knows that her strength becomes even greater when shared.

Emily Carter New York is more than clothing.

It’s a community.

A sisterhood.

A celebration of the modern woman her energy, her ambition, her story.

A reminder that when women rise, they rise together.

EMILY CARTER The Brand For the Woman Who Runs the World And Dresses Like It.

They say women are powerful.We say power looks even better when you wear it.

At every sunrise, there’s a woman getting things done.

A woman who shows up for herself, her goals, her people.

She’s bold. She’s brilliant. And she deserves fashion that matches her energy.

Our collection isn’t just clothing.

It’s confidence you can zip up.

It’s elegance that doesn’t ask for permission.

It’s comfort designed to move with you, whether you’re conquering meetings, motherhood, milestones, or moments just for you.

Because strong women don’t blend in.

They shine.

They lead.

And they choose pieces that speak before they even say a word.

This isn’t just a brand.

This is your armor, your freedom, your flair.

Wear what makes you unstoppable.

Why we do things differently.

We don’t do rush.

Our collections aren’t made for one season, but for your whole story.

At Vanda Liamo, it’s about pieces that last. Pieces that drape beautifully, stay beautiful, and become even more beautiful the more you wear them. No quick trends, but clothing you’ll reach for again and again.

We choose fabrics that are gentle on your skin and on the world. Everything we create is carefully selected for color, feeling, and quality. Because if you live in it, it needs to be able to keep up.

We leave fast fashion to others. We prefer to do things our way. Slower. More sustainable. More thoughtful.

Style that suits you even as your style evolves.

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